The MixMatchMe outfit maker is proven to increase average order value for online clothes shoppers.

This isn't the most surprising news, since the ability to be able to see how different items look together naturally encourages people to buy more items. But some of the reasons why are interesting. Here are just two:

• One of the areas the outfit maker boosts is accessories, as it is so much easier to be able to choose a bag, for example, if you can see exactly how big it is when held or carried by a model.
• Another factor is the dramatic change in approach once an online shopper has decided to buy one item. Having chosen one item, they are far more likely to buy another item in the same online session. This is partly because they are now involved in a shopping rather than browsing experience and will have to go through the checkout procedure anyway, but also because they would much rather be having more than one item delivered for delivery cost and excitement reasons.

For detailed examples of the uplift in average order value, please email: aov@mixmatchme.com or call us on +44 (0) 203 086 7389