With online retailing now come of age, industry commentators are agreed that user experience is critical to driving online sales.

MixMatchMe research has shown that the typical female online shopper tends to have around three favourite websites, which are their first ports of call when they shop online. These sites will obviously reflect their sense of fashion and fall into a certain price bracket, but more and more, they are chosen for speed and ease of use, as well as enjoyable and enhanced functionality.

The MixMatchMe outfit maker is designed to enhance the online shopping experience, with increased sales a by-product of the benefit to shoppers.

Functionality such as this gives an immediate uplift to the perceived quality and modernity of the brand, in addition to generating spontaneous word of mouth, both online and offline.

The word on the street gives you a feel for the kind of reactions the outfit maker has prompted.