If the word on the street is anything to go by, the MixMatchMe outfit maker seems to have struck a chord with shoppers, journalists and industry commentators alike:

"A great piece of email marketing from Boden last week introduced me to this fun, online tool for creating your own fashionable outfits... Mix Match Me's About Us page says that if you are a cool clothing brand they'd love to hear from you, So please lovely clients, online fashion and accessory retailers, put a little more in our dressing up box, won't you?"
http://www.s-lamballe.co.uk/favourites/24/index/phtml

"Next time you're shopping online at French Connection don't forget to check out their brand new outfit builder. Simply click on the item of clothing and it magically appears on the model. It's perfect for trying before you buy (without having to lift anything more than a finger!) - if only more stores would follow suit."
http://www.stylejunkee.com/2009/10/07/french-connections-new-outfit-builder/

"It also makes a difference that you can see outfits styled on a model online, as well as virtually style a look yourself with Boden.com's Outfit Maker, for example."
Abigail Blackburn, Editor, Now magazine

"While you're at French Connection click on "Outfit builder" at the top of the women's menu bar, and have great fun dressing up the model - it's brill!"
http://www.thefashionguide.co.uk

"Enter the Fitting Room which allows the shopper to view various outfits on a pictured mannequin that is dressed and undressed by just the touch of a mouse. Mix and match, accessorize, customize and browse the top picks. Imagine onscreen how all the outfits will fit... It's almost as ingenious as a personal shopper but without the hefty price tag."
http://purefamemedia.com/french-connection/

"Mix Match Me Please!"
http://fingerclickingood.wordpress.com/2010/05/25/mix-match-me/

"If I could have seen how the shoes and the bag looked with the outfit, I would definitely have bought them too!"
Sarah, 28, London

"Mixmatchme.com are providers of the functionality and have seen conversion rates increase by 10%, average order values increase by 30% and items per order increase by 11%! The impact for retailers including this feature as part of their online shopping experience is significant and I suspect as this catches on, we'll see this become commonplace on all the fashion websites we know and love."
http://www.epiphanysolutions.co.uk

"Best tool ever!"
http://girlinthegreen-scarf.blogspot.com

"But... if you are going to Boden, check out their Outfit Maker! It's fabulous!"
http://kristinayoungphotography.com

"They have a really cool new toy on their website: an easy and intuitive Outfit Maker. As ever, the mistake I made was lack of accessories... Naturally, the Outfit Maker exists to encourage you to buy Boden clothes, but I foresee lots of fun with it as a tool for general wardrobe creativity."
http://stylestruggler.blogspot.com

"I just received an email from Boden announcing their new spring collection! Love the classic yet creative style Boden offers. I also love their new interactive outfit maker!"
http://thegoodneighbor.blogspot.com

"Ooh - now they have an outfit maker where you can mix and match online... no fair. If J. Crew had this, I'd be in the poor house for sure!"
http://anneandbradley.blogspot.com

"You can pick a skirt and a top and put them together on a picture, I thought it was brilliant!"
Jan, 36, Leighton Buzzard

"Interactive fitting rooms and blogs on styles and shapes make customers more at ease purchasing items without trying them on first."
Verdict e-Retail 2010

If you would like to comment on the MixMatchMe outfit maker, please email us at: info@mixmatchme.com